Kejie has advised W&K Communications, one of China`s most outstanding local advertising and communications agencies, on its sale of majority equity interest to Publicis Group, the world's fourth largest communications group.

W&K Communications provides extensive services in advertising, promotions, television production and media buying. The majority of W&K Communications’ clients are leading brands in their own industry, such like Air China, Mengniu (Dairy), Holiland (Food), COFCO (Oils and Foodstuffs), PICC (Insurance) and Tsingtao Beer.

Kejie worked on the transaction, which involved due diligence, transaction structure and documentation. Kejie also assisted W&K Communications to negotiate with Publicis Group.

After the transaction, W&K Communications will be re-branded as Leo Burnett W&K Beijing Advertising Co. and will become part of Leo Burnett Greater China operations.

Kejie team was led by partner He Jie and included associate Cao Lei and Li Xin.

The transaction was reported by Reuters.